Sign inYou've filed your trade mark.
Now keep watch.
Filing isn't the finish line. Trademark Shield watches the registers for new filings that clash with your trade mark and alerts you early.
Start Trademark Shield — from £4.99/month →No long contract. Cancel anytime. Trademark Dashboard is not a law firm and does not provide legal advice.
See Trademark Shield in action
Most people search before they file. Far fewer watch what happens after.
A clearance search tells you what was already there. Trademark Shield helps you watch what appears next.
Your application now sits in a live register where new marks keep being filed by UK and overseas applicants. Some may be harmless. Some may sit too close to your brand name, your sector, or your classes.
If you only find out after a similar mark has progressed, the issue can become harder, slower and more expensive to deal with. Trademark Shield is designed to give you earlier visibility.
The register keeps moving
Your mark isn't sitting in a quiet database. It's sitting in a moving register — so Trademark Shield keeps watching, so you don't have to keep checking manually.
Source: UK IPO facts & figures, 2024.
What Trademark Shield does
Trademark Shield monitors supported trade mark registers for newly filed marks that may be similar to yours. It helps you spot:
- ✓Similar names, and marks that sound alike
- ✓Marks that may overlap with your classes
- ✓New filings in supported registers (UK, EU, US, Japan, Australia)
- ✓Possible conflicts while they're still early
- ✓Alerts that may need review before the opposition window closes
You get a simple alert when a possible issue appears, so you can review it, save it, or speak to a trade mark professional if needed.
Set it once. Let Shield watch.
Confirm your mark
Enter the trade mark you filed, or a name you plan to file.
Sit back and relax
We search every new filing for you, every day.
Take action when it matters
You're alerted to any exact or near-match, so you only act when it counts.
Early alerts matter because timing matters
In the UK, once a trade mark application is accepted and published, there's normally an initial two-month opposition period. If a similar mark appears and you miss the window, you may still have options later — but those routes can be more complex.
Trademark Shield is not a legal service and does not decide whether you should oppose. It simply helps you see possible conflicts earlier, while the information is still useful.
Start Trademark Shield
For recently-filed UK applicants who want a simple, affordable way to keep watch.
Less than the price of a coffee each month to keep watch over your new application.
- 🛡️Daily monitoring of supported registers
- 🛡️Similarity alerts for new filings
- 🛡️Watch by mark and class
- 🛡️Email alerts when conflicts appear
- Everything in Shield, plus:
- +Monitor 3 names (vs 1 on Shield)
- +Domain & social availability watch
- +Company & charity name checks
- +Name risk scanner
How Shield compares to the free gov.uk alert
The IPO’s free “Track a trade mark” service alerts you about marks you already know. Shield watches the registers for the new, conflicting filings it will never surface.
| Capability | gov.uk IPO TrackFree | TMD FreeFree account | Shield£4.99/mo | Shield+£12.99/mo |
|---|---|---|---|---|
| Track your own mark's status (registered / opposed / details) | ✓ | ✓ | ✓ | ✓ |
| Status update method | Auto email | On-demand | On-demand | On-demand |
| Renewal tracking + calendar / CSV export | — | ✓ | ✓ | ✓ |
| Registers covered | UK + Intl | UK·US·EU·JP·AU | UK·US·EU·JP·AU | UK·US·EU·JP·AU |
| Find NEW similar third-party filings (conflict watch) | — | — | ✓ | ✓ |
| Similarity matching — sound-alike, name variants, class overlap | — | — | ✓ | ✓ |
| Automated daily register scan | — | — | ✓ | ✓ |
| Set up by brand name (watch auto-created) | — | — | ✓ | ✓ |
| Who filed it + their wider trade-mark portfolio | — | — | — | ✓ |
| Company / charity / domain / social signals on the name | — | — | — | ✓ |
| Brands watched for conflicts | — | — | 1 | 3 |
Trademark Dashboard is an independent tool — we are not the UK IPO. The gov.uk service remains the best free way to get automatic status alerts on your own mark; use it alongside Shield. Comparison current as of June 2026.
Why filer history matters
A single alert tells you a similar mark has appeared. A filer report (Shield Plus) helps you understand who may be behind it — so you can judge whether an alert is noise or a real threat. It can help show whether the filer appears to be:
- ✓A first-time applicant, or a company with multiple filings
- ✓An overseas filer with a pattern of UK applications
- ✓An applicant active in similar classes, or a possible competitor
- ✓A name that also appears around domains or company records
Useful if you've just filed…
A company name, product name, new brand, trading name, logo or word mark — or any name you plan to launch publicly and can't afford to lose later.
It's especially worth it if you're about to invest in a website, packaging, advertising, stock, Amazon listings, retail, fundraising or international expansion.
Manual checking vs Trademark Shield
- ✓Your mark is watched for you
- ✓Supported registers monitored daily
- ✓Possible conflicts surfaced as alerts
- ✓Review matches in one dashboard
- ✓Upgrade for wider brand context
Questions
What does the official UK “Track a trade mark” service offer, and how is Trademark Shield different?
The UK IPO’s free Track a trade mark service emails you status updates — registration, opposition or detail changes — for specific UK or international marks you already follow. It does not search for new conflicting filings. Trademark Shield adds automated daily monitoring across the UK, EU, US, Japan and Australia registers, flagging newly filed marks that look or sound similar to yours; Shield Plus adds a filer-intelligence report on who’s behind each one. Our free Portfolio also tracks your own marks’ status across all five registers.
I've already filed. Why do I need this?
Filing protects what you applied for, but it doesn't stop other people applying for similar marks later. Trademark Shield helps you keep watch after filing.
Will this stop someone copying me?
No. Trademark Shield is not enforcement software and does not provide legal advice. It helps you identify possible new filing conflicts early, so you can decide what to do next.
Is this from the UK IPO?
No. Trademark Dashboard is independent. We are not the UK IPO, Companies House, the Charity Commission, or a law firm.
Can my attorney use the alert?
Yes. If you receive an alert that looks serious, you can share the details with your trade mark attorney or IP adviser.
Does every alert mean there's a legal problem?
No. Some similar names may be harmless, especially in different classes or sectors. Trademark Shield flags possible issues for review — it doesn't make legal decisions.
Can I cancel?
Yes, anytime, in one step from your dashboard. No long contract. Choose annual billing to save (up to ~36% on Shield Plus).
Keep watch over the mark you just filed
You've already invested in your brand by filing. Now give yourself a simple early-warning system.
Start Trademark Shield — from £4.99/month →