Cookie Policy

Last updated: 11 February 2026. This policy explains what cookies we use and why.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use the site. Some cookies are essential for the site to function; others help us improve your experience.

Cookies we use

Essential cookies (always active)

These cookies are necessary for the website to function and cannot be switched off. They do not store any personally identifiable information.

Cookiecookie_consent

PurposeStores your cookie consent preference (accepted or rejected)

Duration365 days

TypeFirst-party, strictly necessary

Analytics cookies (require consent)

These cookies are only set if you click “Accept” on our cookie banner. They help us understand how visitors use our site so we can improve it. All data is anonymised.

ProviderGoogle Analytics 4

Cookies_ga, _ga_Z5Z37FR1C7

PurposeDistinguish unique users and sessions, page views, and feature usage

DurationUp to 2 years

Data sent toGoogle LLC (US) under Standard Contractual Clauses

Marketing & remarketing cookies

With your explicit opt-in (the “Accept All” button on our cookie banner), we set cookies that allow Google Ads and LinkedIn to show you remarketing adverts on those platforms based on pages you visited here. These cookies are off by default— they only activate after you actively choose “Accept All”. The “Analytics Only” option keeps remarketing disabled while still letting us measure aggregate usage.

PurposeBuild remarketing audiences (Google Ads, LinkedIn Insight Tag) so we can re-engage visitors who showed interest in our tools

Cookie names_gcl_au, _gcl_aw (Google),li_sugr, UserMatchHistory,bcookie, lidc (LinkedIn)

DefaultDenied (opt-in only)

Data sent toGoogle LLC (US) and LinkedIn Corporation (US) under Standard Contractual Clauses

How to manage cookies

You can change your cookie preferences at any time. When you first visit our site, a banner gives you three options: Reject All (only strictly-necessary cookies), Analytics Only (analytics + essential, no remarketing), or Accept All(analytics + remarketing on Google Ads and LinkedIn). The choice is stored client-side and you can clear it from your browser’s site data to be re-prompted.

You can also manage cookies through your browser settings:

Blocking essential cookies may prevent parts of the website from functioning correctly.

Third-party cookies

When you make a payment, Stripe may set its own cookies to process the transaction securely. These cookies are governed by Stripe's Privacy Policy.

Changes to this policy

We may update this cookie policy from time to time. Changes will be posted on this page with an updated revision date.

Contact

For questions about our use of cookies, see our Privacy Policy or email [email protected].