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A practical, step-by-step guide to registering your brand name, logo, or slogan with the UK Intellectual Property Office.
The most important step happens before you even start your application. A thorough trademark search ensures your proposed mark isn't already registered or confusingly similar to an existing one.
Use our free trademark search to check UK IPO, EUIPO, and USPTO registers in seconds. This can save you £205+ in wasted filing fees and months of delay.
Trademarks are registered per class of goods or services. The international Nice Classification system has 45 classes - 34 for goods and 11 for services. You need to select at least one class that matches what your brand covers.
For example, a software company would typically file in Class 9 (software) and possibly Class 42 (SaaS services).
You'll need:
The UK IPO offers an online application service that takes about 30 minutes to complete. You'll receive a filing receipt with your application number immediately.
An IPO examiner will review your application within 2–3 weeks. They check for:
If there are issues, you'll receive an examination report and have the opportunity to respond.
Once accepted, your mark is published for a 2-month opposition period. Any third party can oppose your registration during this time. Most applications pass through without opposition.
If no opposition is filed, your trademark is registered and you receive a certificate. Your mark is protected for 10 years from the filing date and can be renewed indefinitely.
A UK trademark costs £205 for one class online; postal applications cost more (check GOV.UK for current paper fees). Each additional class is £60. Most straightforward applications can be completed without a solicitor.
If no oppositions are filed, registration typically takes around 4 months. Examination takes 2–3 weeks, followed by a 2-month opposition period.
Yes, you can file directly with the UK IPO online. You don't need a solicitor or trademark attorney. However, a thorough trademark search before filing is essential.