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Three types of intellectual property, three different purposes. Here's which one you need and when.
| Trademark | Copyright | Patent | |
|---|---|---|---|
| Protects | Brand identifiers (names, logos, slogans) | Creative works (books, music, art, code) | Inventions (products, processes, methods) |
| Registration | Required for full protection | Automatic (no registration needed) | Required |
| Duration | 10 years (renewable indefinitely) | Life of author + 70 years | 20 years (not renewable) |
| UK Cost | £205+ (UK IPO) | Free (automatic) | £4,000+ (UK IPO) |
| Examples | Nike "swoosh", Apple logo, "Just Do It" | Harry Potter books, Beatles songs, website copy | iPhone design, pharmaceutical formulas |
A trademark protects the distinctive signs that identify your business - your name, logo, slogan, or even a specific colour or sound. The purpose is to prevent others from using confusingly similar marks in the same commercial space.
Key characteristics:
Copyright protects original creative works the moment they are created - no registration required in the UK. This includes literary works, music, art, photography, films, and software source code.
Key characteristics:
A patent protects new inventions - products, processes, or methods that are novel, involve an inventive step, and are capable of industrial application.
Key characteristics:
Absolutely. A logo can be both copyrighted (as artistic work) and trademarked (as a brand identifier). A product name can be trademarked while the product itself is patented. Layering IP protection is a smart strategy for maximum coverage.
A trademark protects brand identifiers (names, logos, slogans) used in commerce. Copyright protects original creative works. Trademarks must be registered; copyright exists automatically.
A trademark protects your brand identity, while a patent protects inventions. If you have a unique brand name, register a trademark. If you have a novel invention, apply for a patent. Many businesses need both.
Yes. A logo can be both copyrighted and trademarked. The copyright protects the artistic expression, while the trademark protects its use as a brand in commerce.