AGA
The AGA trademark has been registered in the UK for cooking ranges and stoves since the 1930s. Invented by Nobel Prize-winning physicist Gustaf Dalén in Sweden, the AGA cooker became an icon of British country life after manufacturing moved to Coalbrookdale, Shropshire.
UK IPO Record
- Application Number
- UK00917301871
- Word Mark
- AGA
- Status
- Registered
- Applied
- 9 October 2017
- Registered
- 22 February 2018
- Next Renewal
- 9 October 2027
- Owner
- FOSHAN CITY YIJIA CERAMIC COMPANY LIMITED
- Nice Classes
- Class 19
Brand History & Trademark Analysis
The AGA trademark has been registered in the UK for cooking ranges and stoves since the 1930s. Invented by Nobel Prize-winning physicist Gustaf Dalén in Sweden, the AGA cooker became an icon of British country life after manufacturing moved to Coalbrookdale, Shropshire. The brand became so culturally embedded that estate agents use 'AGA saga' to describe a genre of middle-class rural fiction.
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Historical Background
AGA cookers were first produced in Sweden in 1922. Gustaf Dalen, who had been blinded in a laboratory accident, designed the heat-storage cooker so his wife could manage cooking without constant attention. The brand entered the UK market in the late 1920s, with UK manufacturing established at Coalbrookdale, Shropshire. The trademark became synonymous with a specific type of cast-iron range that retains heat continuously rather than cycling on and off.