BARBIE
BARBIE adds character-led toy branding and enduring cultural visibility to Class 28. The mark is notable because it reaches far beyond the toy aisle into fashion, media and nostalgia.
UK IPO Record
Brand History & Trademark Analysis
BARBIE adds character-led toy branding and enduring cultural visibility to Class 28. The mark is notable because it reaches far beyond the toy aisle into fashion, media and nostalgia. It gives the class page broader appeal and strong search demand.
Nice Class 28 covers games & sporting goods. View all Class 28 trademarks and case studies →
Historical Background
Barbie was filed for trademark on 2 July 1958 and published on 15 September 1959, with first commercial use in 1959. Mattel's doll, created by Ruth Handler and introduced at the American Toy Fair on 9 March 1959, sold 300,000 units in its first year. The name was taken from Handler's daughter Barbara. Mattel has since expanded the mark to cover clothing, jewellery, vehicles, accessories, and entertainment across multiple Nice Classes.