CORIAN
Corian has been registered in the UK for solid surface countertop materials since DuPont introduced the product in the 1960s. The brand became the dominant specification name for solid surface worktops in British kitchens and commercial interiors.
UK IPO Record
Brand History & Trademark Analysis
Corian has been registered in the UK for solid surface countertop materials since DuPont introduced the product in the 1960s. The brand became the dominant specification name for solid surface worktops in British kitchens and commercial interiors. Like Perspex and Sellotape, Corian illustrates how strong trademarks in building materials can become near-generic descriptors within the construction industry.
Like Perspex and Sellotape, Corian illustrates how strong trademarks in building materials can become near-generic descriptors within the construction industry.
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Historical Background
Corian was developed by chemist Donald Slocum at DuPont in 1967, with a patent issued in October 1968, and first introduced for sale in 1971. The name has faced ongoing genericisation pressure, with consumers and tradespeople using "Corian" to describe any solid surface material regardless of manufacturer.