DETTOL
Dettol has been a registered UK trademark since 1932 when Reckitt & Colman launched the chloroxylenol-based antiseptic. The brand achieved near-universal household recognition in Britain and across the Commonwealth. During the COVID-19 pandemic, Reckitt Benckiser had to issue public warnings against misuse of the product, demonstrating the trademark's extraordinary consumer trust and brand power.
UK IPO Record
Trademark Classification
Nice Class 5 covers pharmaceuticals. View all Class 5 trademarks and case studies →
Brand History & Trademark Analysis
Dettol antiseptic liquid was developed in 1933 and introduced by Reckitt & Sons following research aimed at combating infections in hospitals during childbirth. The distinctive cloudy-white colour that appears when Dettol is diluted with water became an unofficial visual trademark in its own right. Dettol has enforced its mark in multiple jurisdictions, including a successful suit against Indian competitor Mohit Petrochemicals for the confusingly similar mark "Devtol."