DUREX
DUREX is a notable Class 10 mark because it is strongly linked to condoms and contraceptive devices, which sit squarely within medical and prophylactic goods. The brand is widely recognised in the UK and adds immediate public familiarity to a class that can otherwise feel clinical.
UK IPO Record
Brand History & Trademark Analysis
DUREX is a notable Class 10 mark because it is strongly linked to condoms and contraceptive devices, which sit squarely within medical and prophylactic goods. The brand is widely recognised in the UK and adds immediate public familiarity to a class that can otherwise feel clinical. It also gives the page stronger search coverage around sexual health products.
Nice Class 10 covers medical devices. View all Class 10 trademarks and case studies →
Historical Background
Durex was patented in 1929 by Lionel Alfred Jackson, with the name standing for "Durability, Reliability, and Excellence." Jackson had founded London Rubber Company in 1915, initially importing condoms from Germany before beginning UK manufacture in 1932. Reckitt Benckiser acquired the brand in 2010 for £2.5 billion. Durex has become so dominant in the UK condom market that the brand name is sometimes used generically, though it retains full trademark protection.