ELASTOPLAST
Elastoplast has been registered in the UK since the 1920s for adhesive bandages and wound dressings. Originally a Beiersdorf brand, Elastoplast became so well-known in Britain that it entered common usage as a generic term for any sticking plaster.
UK IPO Record
Brand History & Trademark Analysis
Elastoplast has been registered in the UK since the 1920s for adhesive bandages and wound dressings. Originally a Beiersdorf brand, Elastoplast became so well-known in Britain that it entered common usage as a generic term for any sticking plaster. The brand's UK trademark has been actively maintained and enforced to prevent genericisation, and it remains a leading name in consumer medical products.
The brand's UK trademark has been actively maintained and enforced to prevent genericisation, and it remains a leading name in consumer medical products.
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Historical Background
Smith & Nephew of the UK acquired the licence to produce and market Elastoplast bandages in 1928. The Elastoplast mark became so well known in the UK that it is frequently used as a generic term for adhesive bandages, similar to "Band-Aid" in the United States. Beiersdorf acquired the brand in 2000.