ELEY
Eley has been registered in the UK for ammunition since the company's founding in London in 1828 by brothers William and Charles Eley. The brand became Britain's leading manufacturer of sporting and competitive shooting ammunition.
UK IPO Record
- Application Number
- UK00003135468
- Word Mark
- ELEY
- Status
- Registered
- Applied
- 10 November 2015
- Registered
- 18 March 2016
- Next Renewal
- 10 November 2035
- Owner
- Eley Limited
- Nice Classes
- Class 25
Brand History & Trademark Analysis
Eley has been registered in the UK for ammunition since the company's founding in London in 1828 by brothers William and Charles Eley. The brand became Britain's leading manufacturer of sporting and competitive shooting ammunition. Eley cartridges have been used by Olympic gold medallists in shooting disciplines. The company is now based in Sutton Coldfield, Birmingham, and its Class 13 registrations span nearly two centuries.
The company is now based in Sutton Coldfield, Birmingham, and its Class 13 registrations span nearly two centuries.
Nice Class 13 covers firearms. View all Class 13 trademarks and case studies →
Historical Background
Eley was founded as Eley Brothers by Charles and William Eley in London in the 1820s, purchasing patent rights to the "wire cartridge" in 1828. Most early Eley cartridges bore headstamps reading "Eley" or "Eley London." The Ammunition Division was separately incorporated as Eley Limited in 1983.