FENDER
FENDER is one of the strongest possible Class 15 examples because the mark is inseparable from electric guitars and modern music culture. It carries both product relevance and enormous cultural weight.
UK IPO Record
- Application Number
- UK00800914456
- Word Mark
- Fender
- Status
- Registered
- Applied
- 23 January 2007
- Registered
- 4 February 2008
- Next Renewal
- 23 January 2027
- Owner
- Fender Musical Instruments Corporation
- Nice Classes
- Class 9
Brand History & Trademark Analysis
FENDER is one of the strongest possible Class 15 examples because the mark is inseparable from electric guitars and modern music culture. It carries both product relevance and enormous cultural weight. That makes the class page more engaging and more likely to resonate with non-specialist users.
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Historical Background
Fender's Telecaster guitar was originally called the Broadcaster, but Fender received a cease-and-desist from Gretsch, which owned the "Broadkaster" trademark for drums. The company attempted but failed to trademark the Stratocaster, Telecaster, and Precision Bass body shapes in the US, UK, and Europe, after competitors argued the shapes had been in widespread use for so long that consumers no longer associated them exclusively with Fender. Despite this, Fender successfully registered iconic headstock shapes as trademarks across the EU and Canada.