FILOFAX
Filofax has been registered in the UK for personal organisers and stationery since the company's founding in the 1920s. The brand became a status symbol of 1980s yuppie culture in Britain, with its leather-bound ring-binder organisers carried by City workers.
UK IPO Record
- Application Number
- UK00901631209
- Word Mark
- FILOFAX
- Status
- Registered
- Applied
- 27 April 2000
- Registered
- 19 November 2001
- Next Renewal
- 27 April 2030
- Owner
- FILOFAX GROUP LIMITED
- Nice Classes
- Class 18
Brand History & Trademark Analysis
Filofax has been registered in the UK for personal organisers and stationery since the company's founding in the 1920s. The brand became a status symbol of 1980s yuppie culture in Britain, with its leather-bound ring-binder organisers carried by City workers. The name derives from 'file of facts' and the brand experienced a remarkable revival in the digital age as consumers returned to analogue planning tools.
The name derives from 'file of facts' and the brand experienced a remarkable revival in the digital age as consumers returned to analogue planning tools.
Nice Class 16 covers paper & printed matter. View all Class 16 trademarks and case studies →
Historical Background
A London company was formed in 1921 to market personal organisation systems by mail order, registering the trademark "Filofax" in 1930. The term has since become genericised in British English to describe any ring-bound personal organiser, joining Hoover and Sellotape in the category of British trademarks that have become common nouns.