GORDON'S
Gordon's has been registered in the UK for gin since Alexander Gordon founded his distillery in Bermondsey, London in 1769. The brand's green bottle became an icon of the British gin and tonic.
UK IPO Record
- Application Number
- UK00002480406
- Word Mark
- Gordon's
- Status
- Registered
- Applied
- 20 February 2008
- Registered
- 29 August 2008
- Next Renewal
- 20 February 2028
- Owner
- Diageo Brands B.V.
- Nice Classes
- Class 33
Brand History & Trademark Analysis
Gordon's has been registered in the UK for gin since Alexander Gordon founded his distillery in Bermondsey, London in 1769. The brand's green bottle became an icon of the British gin and tonic. Gordon's was the world's best-selling gin brand for much of the twentieth century. The trademark has been maintained through the brand's ownership by Tanqueray Gordon, now part of Diageo.
The trademark has been maintained through the brand's ownership by Tanqueray Gordon, now part of Diageo.
Nice Class 33 covers wines & spirits. View all Class 33 trademarks and case studies →
Historical Background
Gordon's gin traces its trademark to 1769 when Alexander Gordon established his distillery in Southwark, London. The boar's head symbol on the bottle derives from the Clan Gordon coat of arms. The brand received a Royal Warrant from King George V in 1925. The distinctive square-faced green bottle, introduced for the home market in 1904, became a visual trademark element still in use today.