HEINZ
HEINZ is a strong Class 29 inclusion because the mark is deeply embedded in packaged food culture and immediately recognised in the UK. It helps users understand the class through real grocery products rather than technical wording.
UK IPO Record
Brand History & Trademark Analysis
HEINZ is a strong Class 29 inclusion because the mark is deeply embedded in packaged food culture and immediately recognised in the UK. It helps users understand the class through real grocery products rather than technical wording. The brand also adds a useful sense of heritage.
The brand also adds a useful sense of heritage.
Nice Class 29 covers meat & dairy. View all Class 29 trademarks and case studies →
Historical Background
H.J. Heinz opened its first UK office in London in 1896 and established its first British factory in Peckham in 1905. The "57 Varieties" slogan originated in 1896 when Henry Heinz, inspired by a shoe shop advertising "21 styles," selected the number 57 despite manufacturing over 60 products at the time. He chose 57 because he liked how the digits looked together. The keystone shape label has been a consistent feature of Heinz packaging for over a century.