JACK DANIEL'S
JACK DANIEL'S adds transatlantic fame and unmistakable whiskey branding to Class 33. The mark is visually iconic and widely recognised in UK retail and hospitality.
UK IPO Record
- Application Number
- UK00909043829
- Word Mark
- JACK DANIEL'S
- Status
- Registered
- Applied
- 21 April 2010
- Registered
- 12 October 2010
- Next Renewal
- 21 April 2030
- Owner
- JACK DANIEL'S PROPERTIES, INC.
- Nice Classes
- Class 33
Brand History & Trademark Analysis
JACK DANIEL'S adds transatlantic fame and unmistakable whiskey branding to Class 33. The mark is visually iconic and widely recognised in UK retail and hospitality. That makes the page stronger both editorially and commercially.
Nice Class 33 covers wines & spirits. View all Class 33 trademarks and case studies →
Historical Background
Jack Daniel's was established in 1866 in Lynchburg, Tennessee, with the distinctive square bottle and black label forming the brand's original trademark. The brand is owned by Brown-Forman, which has trademarked the terms "Jack" and "Gentleman Jack" in the UK. In 2023, the UK Intellectual Property Office ruled in favour of Scottish comedians Greg Hemphill and Ford Kiernan, who sought to register "Jack & Victor" as a whisky trademark, deciding no likelihood of confusion existed.