JAGUAR
JAGUAR adds prestige and performance to Class 12 through one of the most recognisable automotive marks associated with Britain. The name has strong visual identity and a long place in car culture.
UK IPO Record

- Application Number
- UK00917279548
- Word Mark
- JAGUAR
- Status
- Registered
- Applied
- 3 October 2017
- Registered
- 8 May 2020
- Next Renewal
- 3 October 2027
- Owner
- Jaguar Land Rover Limited
- Nice Classes
- Class 12
Brand History & Trademark Analysis
JAGUAR adds prestige and performance to Class 12 through one of the most recognisable automotive marks associated with Britain. The name has strong visual identity and a long place in car culture. That gives the page more authority for users searching vehicle brands and transport trade marks.
Nice Class 12 covers vehicles. View all Class 12 trademarks and case studies →
Historical Background
Jaguar Cars first registered the Jaguar trademark in the UK in 1943 and currently holds approximately 800 trademark registrations worldwide. In 2019, Jaguar Land Rover attempted to register three-dimensional shape marks for the Defender and other vehicle designs but lost at the UK IPO Tribunal when INEOS Industries successfully opposed on grounds including non-distinctiveness.