JOHN LEWIS (Home Textiles)
John Lewis has been registered in the UK for textiles and home furnishings across multiple classes including Class 24. Founded in 1864 on Oxford Street, London, the John Lewis Partnership operates as an employee-owned cooperative — a unique ownership structure reflected in its 'Never Knowingly Undersold' pledge, itself a registered trademark.
UK IPO Record
- Application Number
- UK00003436272
- Word Mark
- JOHN LEWIS
- Status
- Registered
- Applied
- 14 October 2019
- Registered
- 10 January 2020
- Next Renewal
- 14 October 2029
- Owner
- John Lewis plc
- Nice Classes
- Class 40
Brand History & Trademark Analysis
John Lewis has been registered in the UK for textiles and home furnishings across multiple classes including Class 24. Founded in 1864 on Oxford Street, London, the John Lewis Partnership operates as an employee-owned cooperative — a unique ownership structure reflected in its 'Never Knowingly Undersold' pledge, itself a registered trademark. The brand's Class 24 registrations cover its extensive own-label bed linen and home textile ranges.
The brand's Class 24 registrations cover its extensive own-label bed linen and home textile ranges.
Nice Class 24 covers textiles & fabrics. View all Class 24 trademarks and case studies →
Historical Background
John Lewis opened his drapery shop at 132 Oxford Street, London, in 1864. The John Lewis Partnership launched the "Jonelle" house brand in 1937. In an unusual non-traditional trademark application from 1994, John Lewis of Hungerford Plc applied to register the aroma of cinnamon as a trademark for furniture, testing the boundaries of registrable marks.