JOHNNIE WALKER
Johnnie Walker has been registered in the UK for whisky since the brand was established in Kilmarnock, Scotland in 1820. The 'Striding Man' logo was created by cartoonist Tom Browne in 1908 and became one of the world's most recognised spirits trademarks. The label's distinctive angle, set at precisely 24 degrees, is itself a deliberate branding decision that has been consistently maintained for over a century.
UK IPO Record
- Application Number
- UK00000817779
- Word Mark
- JOHNNIE WALKER
- Status
- Registered
- Applied
- 3 March 1961
- Registered
- 3 March 1961
- Next Renewal
- 3 March 2036
- Owner
- Diageo Brands B.V.
- Nice Classes
- Class 33
Trademark Classification
Nice Class 33 covers wines & spirits. View all Class 33 trademarks and case studies →
Brand History & Trademark Analysis
Johnnie Walker's distinctive slanted label was registered as a trademark in 1877 by Alexander Walker, featuring a 24-degree angle that remains unchanged today. The brand name "Johnnie Walker" was formally established as a trademark in 1909. The square bottle was introduced in 1860 to reduce breakage during shipping. The Striding Man figure, drawn by cartoonist Tom Browne in 1908, was adopted as the brand mascot and registered separately.