JOHNSONS (Dry Cleaners)
Johnsons the Cleaners has been registered in the UK for dry cleaning and textile treatment services since the company's founding in Liverpool in 1817. The brand became Britain's largest dry cleaning chain with over 1,500 outlets at its peak.
UK IPO Record
Brand History & Trademark Analysis
Johnsons the Cleaners has been registered in the UK for dry cleaning and textile treatment services since the company's founding in Liverpool in 1817. The brand became Britain's largest dry cleaning chain with over 1,500 outlets at its peak. Johnsons' trademark illustrates how a service mark in Class 40 — arguably the most niche of the Nice classes — can achieve widespread consumer recognition through physical retail presence.
Johnsons' trademark illustrates how a service mark in Class 40 — arguably the most niche of the Nice classes — can achieve widespread consumer recognition through physical retail presence.
Nice Class 40 covers manufacturing. View all Class 40 trademarks and case studies →
Historical Background
Johnsons the Cleaners traces its origins to 1817 in Liverpool. The chain expanded aggressively through the mid-twentieth century to become Britain's largest dry-cleaning network, at its peak operating over 1,500 outlets. The brand is distinct from Johnson & Johnson, the healthcare company, though both trade under variations of the same surname in separate classes.