LAND ROVER
LAND ROVER is notable because it represents the off-road and utility side of Class 12 while also carrying luxury appeal in modern markets. The mark is deeply embedded in UK automotive identity. It helps the page capture search intent around SUVs, four-wheel-drive vehicles and transport branding.
UK IPO Record

- Application Number
- UK00003603508
- Word Mark
- LAND ROVER
- Status
- Registered
- Applied
- 2 March 2021
- Registered
- 2 July 2021
- Next Renewal
- 2 March 2031
- Owner
- Jaguar Land Rover Limited
- Nice Classes
- Class 22
Trademark Classification
Nice Class 12 covers vehicles. View all Class 12 trademarks and case studies →
Brand History & Trademark Analysis
The Land Rover name was officially launched on 30 April 1948 at the Amsterdam Motor Show. The trademark was registered as a wordmark on 1 January 1978. The brand received a Royal Warrant from King George VI in 1951. Land Rover is now owned by Jaguar Land Rover, a subsidiary of Tata Motors since 2008. The company's attempt to register the Defender's shape as a three-dimensional trademark was refused by the UK IPO Tribunal.