MARLBORO
MARLBORO is one of the most recognisable tobacco marks in the world and a very strong Class 34 example. The name carries huge historical advertising significance as well as product recognition. It gives the class page instant authority and obvious relevance.
UK IPO Record
- Application Number
- UK00003185476
- Word Mark
- Marlboro
- Status
- Registered
- Applied
- 13 September 2016
- Registered
- 16 December 2016
- Next Renewal
- 13 September 2036
- Owner
- Philip Morris Brands Sàrl
- Nice Classes
- Class 34
Trademark Classification
Nice Class 34 covers tobacco. View all Class 34 trademarks and case studies →
Brand History & Trademark Analysis
Marlboro was originally launched in the 1920s as a cigarette marketed specifically to women, with the slogan "Mild as May." Philip Morris repositioned the brand as a masculine product in 1955, introducing the Marlboro Man advertising campaign in 1954. Plain packaging legislation introduced in the UK on 20 May 2016 stripped tobacco companies of the ability to use colour, design, or distinctive typography on their packaging, effectively suppressing the trademark's visual identity on the pack itself.