NETFLIX
NETFLIX adds a modern, platform-led entertainment example to Class 41 that users immediately recognise. The mark is commercially dominant and culturally current, which helps the page feel up to date. It also boosts relevance for streaming and entertainment searches.
UK IPO Record
Trademark Classification
Nice Class 41 covers education & entertainment. View all Class 41 trademarks and case studies →
Brand History & Trademark Analysis
Netflix was founded in 1997 by Reed Hastings and Marc Randolph as a DVD rental service, filing for its trademark in 1998. The streaming pivot began in 2007. The name combines "internet" and "flicks" (a colloquial term for films). Netflix's UK trademark registrations cover a wide range of Class 41 activities including video on demand, entertainment services, and the production of original television programmes.