PEARS
Pears transparent soap has been registered in the UK since the nineteenth century, with the company founded by Andrew Pears in London in 1807. It is one of the world's oldest continuously registered soap trademarks.
UK IPO Record
Brand History & Trademark Analysis
Pears transparent soap has been registered in the UK since the nineteenth century, with the company founded by Andrew Pears in London in 1807. It is one of the world's oldest continuously registered soap trademarks. The brand pioneered modern advertising, notably commissioning Sir John Everett Millais' painting 'Bubbles' in 1886, making it a landmark in both trademark and advertising history.
The brand pioneered modern advertising, notably commissioning Sir John Everett Millais' painting 'Bubbles' in 1886, making it a landmark in both trademark and advertising history.
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Historical Background
Pears' transparent glycerine soap formula was developed by Andrew Pears in his Gerrard Street, London, barber shop around 1807. The brand secured one of the earliest UK trademark registrations under the 1875 Act. Thomas J. Barratt, who joined the company in 1865 and became known as "the father of modern advertising," commissioned Millais' painting for £2,200 in 1886, overprinting "Pears' Soap" on the original image with the artist's permission. Hindustan Unilever currently holds the brand in India while Unilever manages the UK mark.