PERSIL
PERSIL is notable because it anchors the cleaning side of Class 3, not just the beauty side. The mark has long-standing recognition in UK households and instantly signals detergents, laundry care and stain removal.
UK IPO Record
Brand History & Trademark Analysis
PERSIL is notable because it anchors the cleaning side of Class 3, not just the beauty side. The mark has long-standing recognition in UK households and instantly signals detergents, laundry care and stain removal. That balance helps Class 3 feel complete and more useful for users searching beyond cosmetics alone.
Nice Class 3 covers cosmetics & cleaning. View all Class 3 trademarks and case studies →
Historical Background
Persil was invented in Germany in 1907 by Henkel, taking its name from two of its active ingredients: perborate (per-) and silicate (-sil). Lever Brothers registered the UK trademark and began UK production in 1909. Following a post-World War II settlement, Unilever took control of the UK trademark while Henkel retained the German and European marks, creating a split-ownership arrangement where two separate companies use the same mark in different territories. Unilever UK has maintained the Persil trademark continuously since 1909.