PG TIPS
PG TIPS gives Class 30 strong British resonance through tea, which is one of the clearest product categories in the class. The mark is familiar, long established and unmistakably tied to everyday grocery purchasing.
UK IPO Record
Brand History & Trademark Analysis
PG TIPS gives Class 30 strong British resonance through tea, which is one of the clearest product categories in the class. The mark is familiar, long established and unmistakably tied to everyday grocery purchasing. That makes it editorially useful as well as search friendly.
Nice Class 30 covers bakery & confectionery. View all Class 30 trademarks and case studies →
Historical Background
PG Tips was launched by Brooke Bond in 1930 as "Pre-Gestee" tea — marketed as easier to digest — and shortened to PG Tips in 1950. Brooke Bond introduced the PG Tips chimpanzee advertising campaigns in 1956, which ran for 45 years and became one of the longest-running advertising campaigns in UK television history. Unilever acquired Brooke Bond in 1984. In 2007, the chimpanzee characters were replaced by animated apes as public attitudes toward animal performance shifted.