POST-IT
POST-IT is a classic Class 16 mark because it is tightly associated with sticky notes, office stationery and the kind of paper products users immediately recognise. The mark is both famous and commercially specific, which makes it stronger than a vague stationery example.
UK IPO Record
Brand History & Trademark Analysis
POST-IT is a classic Class 16 mark because it is tightly associated with sticky notes, office stationery and the kind of paper products users immediately recognise. The mark is both famous and commercially specific, which makes it stronger than a vague stationery example. It helps the page feel useful and modern.
Nice Class 16 covers paper & printed matter. View all Class 16 trademarks and case studies →
Historical Background
The Post-it note was invented at 3M by Spencer Silver and Art Fry. Silver accidentally created a low-tack adhesive in 1968; Fry repurposed it in 1973 as a bookmark in his hymnal. The product was launched nationally in the US as "Post-it" in 1980. 3M registered the yellow colour as a trademark in the UK and EU for sticky notes. The canary yellow shade became so closely associated with Post-it that the colour itself acquired secondary meaning in the product category.