RIZLA+
RIZLA+ is a notable Class 34 mark because it represents rolling papers and smoker accessories, not just cigarettes. The brand is widely recognised in the UK and helps the page reflect the broader scope of the class.
UK IPO Record
- Application Number
- UK00001310373
- Word Mark
- RIZLA+
- Status
- Registered
- Applied
- 19 May 1987
- Registered
- 16 November 1990
- Next Renewal
- 19 May 2028
- Owner
- Imperial Tobacco Intellectual Property Limited
- Nice Classes
- Class 16
Brand History & Trademark Analysis
RIZLA+ is a notable Class 34 mark because it represents rolling papers and smoker accessories, not just cigarettes. The brand is widely recognised in the UK and helps the page reflect the broader scope of the class. It also adds distinctive visual identity.
It also adds distinctive visual identity.
Nice Class 34 covers tobacco. View all Class 34 trademarks and case studies →
Historical Background
Rizla was established by the Lacroix family in France in 1532, making it one of the oldest commercial paper brands in the world. The name is a combination of "Riz" (rice) and "La+croix" (the cross, the family name). Imperial Tobacco acquired the brand in 1997. The Rizla+ trademark has survived French trademark law, British imperial trade, and various corporate acquisitions, making it one of the longest-lived Class 34 marks of continuous commercial use.