STEINWAY & SONS
Steinway & Sons has been registered in the UK for pianos since the nineteenth century. The company was founded in New York in 1853 by German immigrant Heinrich Steinweg, and its UK presence dates to the opening of its London showroom.
UK IPO Record
Brand History & Trademark Analysis
Steinway & Sons has been registered in the UK for pianos since the nineteenth century. The company was founded in New York in 1853 by German immigrant Heinrich Steinweg, and its UK presence dates to the opening of its London showroom. Steinway pianos are specified by contract in the vast majority of concert halls worldwide, and the mark is considered one of the most prestigious in Class 15.
Nice Class 15 covers musical instruments. View all Class 15 trademarks and case studies →
Historical Background
Heinrich Steinweg emigrated from Germany and founded Steinway & Sons in New York in 1853, changing his surname to Steinway. The London showroom was opened in 1925 on Steinway Hall, Lower Seymour Street. Steinway & Sons holds a "piano artist" registry that lists notable musicians who have chosen Steinway, and the mark appears on every piano serial number plate. Steinway registered the lyre-and-keyboard device as a figurative trademark alongside the word mark, both maintained through the company's current ownership by a private investment group.