THE AA
THE AA is a strong Class 37 inclusion because roadside repair and breakdown assistance are highly recognisable service examples for this class. The mark is trusted, well known and clearly linked to maintenance activity. It helps users understand the service side of the classification immediately.
UK IPO Record
- Application Number
- UK00002417350
- Word Mark
- THE AA TEAM
- Status
- Dead
- Applied
- 22 March 2006
- Registered
- 15 September 2006
- Next Renewal
- 22 March 2016
- Owner
- AA Brand Management Limited
- Nice Classes
- Class 36
Trademark Classification
Nice Class 37 covers construction & repair. View all Class 37 trademarks and case studies →
Brand History & Trademark Analysis
The Automobile Association was founded in 1905 by a group of motorists to warn drivers of police speed traps. The AA's yellow-clad patrol men, introduced in 1920, became one of the most recognisable service personnel on British roads. The AA was demutualized in 1999 and has changed ownership several times. The distinctive yellow-and-black AA logo, first registered as a trademark in the early twentieth century, is one of the most consistently maintained service marks in the UK motoring sector.