TWININGS
Twinings secured its UK trademark registration in May 1908, though the company was founded by Thomas Twining on the Strand in London in 1706. The Twinings logo featuring the lion crest has been in continuous use since 1787, making it one of the oldest continuously used commercial logos in the world. The original shop at 216 Strand remains open and is the longest-standing ratepayer in the City of Westminster.
UK IPO Record
- Application Number
- UK00002465798
- Word Mark
- TWININGS
- Status
- Registered
- Applied
- 4 September 2007
- Registered
- 1 February 2008
- Next Renewal
- 4 September 2027
- Owner
- R. Twining and Company Limited
- Nice Classes
- Class 30
Trademark Classification
Nice Class 30 covers bakery & confectionery. View all Class 30 trademarks and case studies →
Brand History & Trademark Analysis
Thomas Twining opened Tom's Coffee House at 216 Strand in 1706 and began selling dry tea leaves from the same premises in 1717. The Twinings lion crest, inspired by the family coat of arms, dates from 1787, making it arguably the world's oldest continuously used commercial logo. Associated British Foods (ABF) acquired Twinings in 1964. The original Strand premises operates as both a tea shop and a small museum, and retains its position as the oldest surviving shop on the Strand.