VELUX
VELUX is a strong Class 19 inclusion because the mark is instantly associated with roof windows and daylighting products used in the built environment. It gives the page a modern construction and home-improvement dimension.
UK IPO Record
Brand History & Trademark Analysis
VELUX is a strong Class 19 inclusion because the mark is instantly associated with roof windows and daylighting products used in the built environment. It gives the page a modern construction and home-improvement dimension. The brand also feels familiar to ordinary property owners, not just trade buyers.
The brand also feels familiar to ordinary property owners, not just trade buyers.
Nice Class 19 covers building materials. View all Class 19 trademarks and case studies →
Historical Background
Villum Kann Rasmussen founded the VKR Group in Denmark in 1942 and introduced the first VELUX roof window in 1941, a year before the company was formally established. The name VELUX is a portmanteau of "ventilation" and "lux" (Latin for light). Rasmussen filed the trademark in multiple European countries during the 1950s as he expanded distribution. VELUX faces an ongoing genericisation risk: architects and builders frequently specify "a Velux" to mean any roof window regardless of manufacturer. The company has pursued trademark enforcement actions across Europe to prevent "Velux" entering common usage as a generic product descriptor.