WEDGWOOD
Wedgwood secured its UK trademark registration in February 1876 — just weeks after the Trade Marks Registration Act came into force. Founded by Josiah Wedgwood in Staffordshire in 1759, the company's jasperware and fine china are classified partly under Class 14 for decorative precious metal items.
UK IPO Record
Brand History & Trademark Analysis
Wedgwood secured its UK trademark registration in February 1876 — just weeks after the Trade Marks Registration Act came into force. Founded by Josiah Wedgwood in Staffordshire in 1759, the company's jasperware and fine china are classified partly under Class 14 for decorative precious metal items. Wedgwood's early registration makes it one of the oldest continuously maintained trademarks in the UK.
Wedgwood's early registration makes it one of the oldest continuously maintained trademarks in the UK.
Nice Class 14 covers jewellery & watches. View all Class 14 trademarks and case studies →
Historical Background
Josiah Wedgwood I founded his pottery in Burslem, Staffordshire in 1759, later moving to the purpose-built village of Etruria in 1769. He was appointed Queen's Potter to Queen Charlotte in 1765, entitling him to use the style "Queensware" — itself an early example of a royal-warrant-linked product descriptor. Wedgwood's iconic pale blue jasperware with white relief decoration was developed in 1774 after thousands of recorded experiments. The company entered administration in January 2009, and the brand and assets were acquired by KPS Capital Partners, which subsequently merged Wedgwood with Waterford and Royal Doulton to form WWRD (Waterford Wedgwood Royal Doulton), later sold to Finnish group Fiskars in 2015.