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Australian Trademark — IP Australia
Life Beckons Choose Wisely
Application 1022522 · Dead / Expired
Quick Facts
| Application Number | 1022522 |
| Status | Dead / Expired |
| Owner | brauerei beck gmbh & co kg |
| Type | trade_mark |
| Filed | 2004-09-29 |
| Registered | 2005-09-23 |
| Expires | 2014-09-29 |
Is this trademark active?
Life Beckons Choose Wisely has a current status of Dead / Expired. The mark is no longer active and the identifier may be available for new applications.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Received by IP Australia: 2004-09-29
- Published: 2004-09-29
- Protected: 2004-09-29
- Filed: 2004-09-29
- Accepted for registration: 2005-01-24
- Renewal due: 2014-09-29
Applicant
| Name | brauerei beck gmbh & co kg |
| Country | DE |
Representative
This trademark is represented by k&l gates, VIC, AU.
About This Trademark
'Life Beckons Choose Wisely' is a ceased trademark on the IP Australia register, owned by brauerei beck gmbh & co kg. The application (1022522) was filed on 29 September 2004 and registered on 23 September 2005. The registration is set to expire on 29 September 2014.
This mark is recorded under Class 32 (beers & non-alcoholic beverages).
Frequently Asked Questions
Who owns Australian trademark 1022522 ('Life Beckons Choose Wisely')?
Australian trademark 1022522 for the mark 'Life Beckons Choose Wisely' in Class 32 is recorded on the IP Australia register as owned by brauerei beck gmbh & co kg. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 1022522 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 1022522 for the mark 'Life Beckons Choose Wisely' as ceased.
Which goods or services does Australian trademark 1022522 cover?
Australian trademark 1022522 for the mark 'Life Beckons Choose Wisely' is registered in Class 32, which covers beers & non-alcoholic beverages.
When was Australian trademark 1022522 filed?
Australian trademark 1022522 for the mark 'Life Beckons Choose Wisely' was filed at the IP Australia on 29 September 2004 and registered on 23 September 2005.
When does Australian trademark 1022522 need to be renewed?
Australian trademark 1022522 for the mark 'Life Beckons Choose Wisely' is currently recorded as valid until 29 September 2014, at which point it will need to be renewed with the IP Australia to remain in force.
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.