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Australian Trademark — IP Australia
SMOOTH EFFECT
Application 1362739 · Registered
Quick Facts
| Application Number | 1362739 |
| Status | Registered |
| Owner | the procter & gamble company |
| Type | trade_mark |
| Filed | 2010-05-19 |
| Registered | 2011-03-07 |
Is this trademark active?
Yes. SMOOTH EFFECT is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Published: 2010-05-19
- Protected: 2010-05-19
- Received by IP Australia: 2010-05-19
- Filed: 2010-05-19
- Accepted for registration: 2010-11-08
Applicant
| Name | noxell corporation |
| Country | US |
Representative
This trademark is represented by corrs chambers westgarth, VIC, AU.
About This Trademark
'SMOOTH EFFECT' is a protected trademark on the IP Australia register, owned by the procter & gamble company. The application (1362739) was filed on 19 May 2010 and registered on 7 March 2011.
This mark is recorded under Class 3 (cosmetics, cleaning preparations & perfumery).
Frequently Asked Questions
Who owns Australian trademark 1362739 ('SMOOTH EFFECT')?
Australian trademark 1362739 for the mark 'SMOOTH EFFECT' in Class 3 is recorded on the IP Australia register as owned by the procter & gamble company. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 1362739 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 1362739 for the mark 'SMOOTH EFFECT' as protected.
Which goods or services does Australian trademark 1362739 cover?
Australian trademark 1362739 for the mark 'SMOOTH EFFECT' is registered in Class 3, which covers cosmetics, cleaning preparations & perfumery.
When was Australian trademark 1362739 filed?
Australian trademark 1362739 for the mark 'SMOOTH EFFECT' was filed at the IP Australia on 19 May 2010 and registered on 7 March 2011.
Cross-Register Filings
Trademarks matching "SMOOTH EFFECT" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
UK — United Kingdom (Intellectual Property Office)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| SMOOTH EFFECT | UK00909112806 | Registered | 2010-05-18 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| imperia pastapasta | UK00914421978 | Registered | 2015-07-29 |
| FX 20 Cigarettes International Exquisite Taste FX STYLE EFFECTS FX FX STYLE EFFECTS TOPAZ STYLE EFFECTS FX ADVANCED CHARCOAL MULTI FILTER TECHNOLOGY GIVE FX CIGARETTES THEIR DISTINCTIVE SMOOTH TASTE AND SOPHISTICATED STYLE TOPAZ FX 20 Cigarettes International Exquisite Taste FX STYLE EFFECTS 3935-2000 4860 0217 | UK00002639615 | Dead | 2012-10-17 |
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.