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Australian Trademark — IP Australia
Choose It Mix It Smash It Love It
Application 1439285 · Registered
Quick Facts
| Application Number | 1439285 |
| Status | Registered |
| Owner | cold rock management pty ltd |
| Type | trade_mark |
| Filed | 2011-07-27 |
| Registered | 2012-03-23 |
Is this trademark active?
Yes. Choose It Mix It Smash It Love It is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Received by IP Australia: 2011-07-27
- Protected: 2011-07-27
- Filed: 2011-07-27
- Published: 2011-07-27
- Accepted for registration: 2011-11-17
Applicant
| Name | cold rock management pty ltd |
| ABN | 59078334326 |
| State | VIC |
| Country | AU |
Representative
This trademark is represented by the trustee for franchised food company unit trust, VIC, AU.
About This Trademark
'Choose It Mix It Smash It Love It' is a protected trademark on the IP Australia register, owned by cold rock management pty ltd. The application (1439285) was filed on 27 July 2011 and registered on 23 March 2012.
This mark is recorded under Class 30 (coffee, tea, baked goods & confectionery).
Frequently Asked Questions
Who owns Australian trademark 1439285 ('Choose It Mix It Smash It Love It')?
Australian trademark 1439285 for the mark 'Choose It Mix It Smash It Love It' in Class 30 is recorded on the IP Australia register as owned by cold rock management pty ltd. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 1439285 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 1439285 for the mark 'Choose It Mix It Smash It Love It' as protected.
Which goods or services does Australian trademark 1439285 cover?
Australian trademark 1439285 for the mark 'Choose It Mix It Smash It Love It' is registered in Class 30, which covers coffee, tea, baked goods & confectionery.
When was Australian trademark 1439285 filed?
Australian trademark 1439285 for the mark 'Choose It Mix It Smash It Love It' was filed at the IP Australia on 27 July 2011 and registered on 23 March 2012.
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.