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Australian Trademark — IP Australia
LUCKY STRIKE
Application 151409 · Registered
Quick Facts
| Application Number | 151409 |
| Status | Registered |
| Owner | british american tobacco brands limited |
| Type | trade_mark |
| Filed | 1958-11-05 |
| Registered | 1958-11-05 |
Is this trademark active?
Yes. LUCKY STRIKE is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Filed: 1958-11-05
- Published: 1958-11-05
- Protected: 1958-11-05
- Received by IP Australia: 1958-11-05
Applicant
| Name | british american tobacco brands limited |
| Country | GB |
Representative
This trademark is represented by tf9028faec74be6ec9b852b0a542e2f39, NSW, AU.
About This Trademark
'LUCKY STRIKE' is a protected trademark on the IP Australia register, owned by british american tobacco brands limited. The application (151409) was filed on 5 November 1958 and registered on 5 November 1958.
This mark is recorded under Class 34 (tobacco, smoking articles & matches).
Frequently Asked Questions
Who owns Australian trademark 151409 ('LUCKY STRIKE')?
Australian trademark 151409 for the mark 'LUCKY STRIKE' in Class 34 is recorded on the IP Australia register as owned by british american tobacco brands limited. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 151409 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 151409 for the mark 'LUCKY STRIKE' as protected.
Which goods or services does Australian trademark 151409 cover?
Australian trademark 151409 for the mark 'LUCKY STRIKE' is registered in Class 34, which covers tobacco, smoking articles & matches.
When was Australian trademark 151409 filed?
Australian trademark 151409 for the mark 'LUCKY STRIKE' was filed at the IP Australia on 5 November 1958 and registered on 5 November 1958.
Cross-Register Filings
Trademarks matching "LUCKY STRIKE" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
UK — United Kingdom (Intellectual Property Office)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| LUCKY STRIKE | UK00004305434 | Registered | 2025-12-04 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| LUCKY STRIKE OUTDOOR | UK00918145212 | Registered | 2019-10-30 |
| LUCKY STRIKE SLOW CURED | UK00918127800 | Registered | 2019-09-23 |
| LUCKY STRIKE BLUE RAIN | UK00918086318 | Registered | 2019-06-25 |
| LUCKY STRIKE ROUNDED | UK00003374214 | Registered | 2019-02-11 |
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| LUCKY STRIKE | 99423670 | 688 | 2025-10-01 |
| LUCKY STRIKE | 98664337 | 731 | 2024-07-24 |
| LUCKY STRIKE | 98191640 | 604 | 2023-09-21 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| MANAGED OUT: THE GUTTER-SIDE OF LUCKY STRIKE ENTERTAINMENT CORP. (TICKER: LUCK) | 99589812 | 630 | 2026-01-12 |
| LOS ANGELES LA X LUCKY STRIKE | 99215063 | 661 | 2025-06-03 |
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.