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Australian Trademark — IP Australia
SMASH IT
Application 1527377 · Dead / Expired
Quick Facts
| Application Number | 1527377 |
| Status | Dead / Expired |
| Owner | ciccone cosmetics pty ltd |
| Type | trade_mark |
| Filed | 2012-11-22 |
| Registered | 2013-06-24 |
| Expires | 2022-11-22 |
Is this trademark active?
SMASH IT has a current status of Dead / Expired. The mark is no longer active and the identifier may be available for new applications.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Filed: 2012-11-22
- Received by IP Australia: 2012-11-22
- Published: 2012-11-22
- Protected: 2012-11-22
- Accepted for registration: 2013-02-25
- Renewal due: 2022-11-22
Applicant
| Name | ciccone cosmetics pty ltd |
| ABN | 53153026807 |
| State | VIC |
| Country | AU |
Representative
This trademark is represented by ciccone cosmetics pty ltd, VIC, AU.
About This Trademark
'SMASH IT' is a ceased trademark on the IP Australia register, owned by ciccone cosmetics pty ltd. The application (1527377) was filed on 22 November 2012 and registered on 24 June 2013. The registration is set to expire on 22 November 2022.
This mark is recorded under Class 3 (cosmetics, cleaning preparations & perfumery).
Frequently Asked Questions
Who owns Australian trademark 1527377 ('SMASH IT')?
Australian trademark 1527377 for the mark 'SMASH IT' in Class 3 is recorded on the IP Australia register as owned by ciccone cosmetics pty ltd. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 1527377 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 1527377 for the mark 'SMASH IT' as ceased.
Which goods or services does Australian trademark 1527377 cover?
Australian trademark 1527377 for the mark 'SMASH IT' is registered in Class 3, which covers cosmetics, cleaning preparations & perfumery.
When was Australian trademark 1527377 filed?
Australian trademark 1527377 for the mark 'SMASH IT' was filed at the IP Australia on 22 November 2012 and registered on 24 June 2013.
When does Australian trademark 1527377 need to be renewed?
Australian trademark 1527377 for the mark 'SMASH IT' is currently recorded as valid until 22 November 2022, at which point it will need to be renewed with the IP Australia to remain in force.
Cross-Register Filings
Trademarks matching "SMASH IT" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
UK — United Kingdom (Intellectual Property Office)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| SMASH IT | UK00003333792 | Withdrawn | 2018-08-23 |
| SMASH IT! | UK00801281166 | Expired | 2015-11-05 |
| Smash It | UK00002612896 | Dead | 2012-03-05 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| SMASH IT! Method 01 Stop, Look & Listen 02 Questions 03 Reassure 04 Benefits 05 Close 06 Deal or No Deal | UK00003602087 | Refused | 2021-02-28 |
| FLIP IT, SMASH IT, SHARE IT | UK00003063239 | Withdrawn | 2014-07-08 |
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| SMASH IT | 98614595 | 602 | 2024-06-23 |
| SMASH IT! | 97326307 | 700 | 2022-03-23 |
| SMASH-IT | 87493145 | 700 | 2017-06-16 |
| SMASH-IT | 87493168 | 700 | 2017-06-16 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| SMASH IT SPORTS | 99651902 | 630 | 2026-02-13 |
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.