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Australian Trademark — IP Australia
YOU CAN REALLY BELIEVE IN
Application 1579638 · Dead / Expired
Quick Facts
| Application Number | 1579638 |
| Status | Dead / Expired |
| Owner | mcphersons consumer products pty ltd |
| Type | trade_mark |
| Filed | 2013-09-11 |
| Registered | 2014-08-01 |
| Expires | 2023-09-11 |
Is this trademark active?
YOU CAN REALLY BELIEVE IN has a current status of Dead / Expired. The mark is no longer active and the identifier may be available for new applications.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Received by IP Australia: 2013-09-11
- Filed: 2013-09-11
- Protected: 2013-09-11
- Published: 2013-09-11
- Accepted for registration: 2013-11-13
- Renewal due: 2023-09-11
Applicant
| Name | mcphersons consumer products pty ltd |
| ABN | 36000020495 |
| State | NSW |
| Country | AU |
Representative
This trademark is represented by phillips ormonde fitzpatrick, VIC, AU.
About This Trademark
'YOU CAN REALLY BELIEVE IN' is a ceased trademark on the IP Australia register, owned by mcphersons consumer products pty ltd. The application (1579638) was filed on 11 September 2013 and registered on 1 August 2014. The registration is set to expire on 11 September 2023.
This mark is recorded under Class 3 (cosmetics, cleaning preparations & perfumery).
Frequently Asked Questions
Who owns Australian trademark 1579638 ('YOU CAN REALLY BELIEVE IN')?
Australian trademark 1579638 for the mark 'YOU CAN REALLY BELIEVE IN' in Class 3 is recorded on the IP Australia register as owned by mcphersons consumer products pty ltd. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 1579638 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 1579638 for the mark 'YOU CAN REALLY BELIEVE IN' as ceased.
Which goods or services does Australian trademark 1579638 cover?
Australian trademark 1579638 for the mark 'YOU CAN REALLY BELIEVE IN' is registered in Class 3, which covers cosmetics, cleaning preparations & perfumery.
When was Australian trademark 1579638 filed?
Australian trademark 1579638 for the mark 'YOU CAN REALLY BELIEVE IN' was filed at the IP Australia on 11 September 2013 and registered on 1 August 2014.
When does Australian trademark 1579638 need to be renewed?
Australian trademark 1579638 for the mark 'YOU CAN REALLY BELIEVE IN' is currently recorded as valid until 11 September 2023, at which point it will need to be renewed with the IP Australia to remain in force.
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.