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Australian Trademark — IP Australia
WHATEVER IT TAKES
Application 1722694 · Registered
Quick Facts
| Application Number | 1722694 |
| Status | Registered |
| Owner | trade plus aid |
| Type | trade_mark |
| Filed | 2015-09-18 |
| Registered | 2016-04-19 |
Is this trademark active?
Yes. WHATEVER IT TAKES is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Received by IP Australia: 2015-09-18
- Published: 2015-09-18
- Protected: 2015-09-18
- Filed: 2015-09-18
- Accepted for registration: 2016-01-09
Applicant
| Name | trade plus aid |
| Country | GB |
Representative
This trademark is represented by tf9028faec74be6ec9b852b0a542e2f39, NSW, AU.
About This Trademark
'WHATEVER IT TAKES' is a protected trademark on the IP Australia register, owned by trade plus aid. The application (1722694) was filed on 18 September 2015 and registered on 19 April 2016.
This mark is recorded under Class 3 (cosmetics, cleaning preparations & perfumery).
Frequently Asked Questions
Who owns Australian trademark 1722694 ('WHATEVER IT TAKES')?
Australian trademark 1722694 for the mark 'WHATEVER IT TAKES' in Class 3 is recorded on the IP Australia register as owned by trade plus aid. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 1722694 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 1722694 for the mark 'WHATEVER IT TAKES' as protected.
Which goods or services does Australian trademark 1722694 cover?
Australian trademark 1722694 for the mark 'WHATEVER IT TAKES' is registered in Class 3, which covers cosmetics, cleaning preparations & perfumery.
When was Australian trademark 1722694 filed?
Australian trademark 1722694 for the mark 'WHATEVER IT TAKES' was filed at the IP Australia on 18 September 2015 and registered on 19 April 2016.
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.