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Australian Trademark — IP Australia
TOTAL TEMPTATION
Application 1861714 · Registered
Quick Facts
| Application Number | 1861714 |
| Status | Registered |
| Owner | loreal |
| Type | trade_mark |
| Filed | 2017-07-27 |
| Registered | 2018-02-15 |
Is this trademark active?
Yes. TOTAL TEMPTATION is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Received by IP Australia: 2017-05-18
- Filed: 2017-05-18
- Protected: 2017-05-18
- Published: 2017-05-18
- Accepted for registration: 2017-11-28
Applicant
| Name | loreal |
| Country | FR |
Representative
This trademark is represented by spruson & ferguson, NSW, AU.
About This Trademark
'TOTAL TEMPTATION' is a protected trademark on the IP Australia register, owned by loreal. The application (1861714) was filed on 27 July 2017 and registered on 15 February 2018.
This mark is recorded under Class 3 (cosmetics, cleaning preparations & perfumery).
Frequently Asked Questions
Who owns Australian trademark 1861714 ('TOTAL TEMPTATION')?
Australian trademark 1861714 for the mark 'TOTAL TEMPTATION' in Class 3 is recorded on the IP Australia register as owned by loreal. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 1861714 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 1861714 for the mark 'TOTAL TEMPTATION' as protected.
Which goods or services does Australian trademark 1861714 cover?
Australian trademark 1861714 for the mark 'TOTAL TEMPTATION' is registered in Class 3, which covers cosmetics, cleaning preparations & perfumery.
When was Australian trademark 1861714 filed?
Australian trademark 1861714 for the mark 'TOTAL TEMPTATION' was filed at the IP Australia on 27 July 2017 and registered on 15 February 2018.
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.