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Australian Trademark — IP Australia
HEADS UP
Application 187074 · Dead / Expired
Quick Facts
| Application Number | 187074 |
| Status | Dead / Expired |
| Owner | the gillette co |
| Type | trade_mark |
| Filed | 1964-04-14 |
| Registered | 1964-04-14 |
| Expires | 1985-04-14 |
Is this trademark active?
HEADS UP has a current status of Dead / Expired. The mark is no longer active and the identifier may be available for new applications.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Protected: 1964-04-14
- Published: 1964-04-14
- Filed: 1964-04-14
- Received by IP Australia: 1964-04-14
- Renewal due: 1985-04-14
Applicant
| Name | the gillette co |
Representative
This trademark is represented by the gillette co.
About This Trademark
'HEADS UP' is a ceased trademark on the IP Australia register, owned by the gillette co. The application (187074) was filed on 14 April 1964 and registered on 14 April 1964. The registration is set to expire on 14 April 1985.
This mark is recorded under Class 3 (cosmetics, cleaning preparations & perfumery).
Frequently Asked Questions
Who owns Australian trademark 187074 ('HEADS UP')?
Australian trademark 187074 for the mark 'HEADS UP' in Class 3 is recorded on the IP Australia register as owned by the gillette co. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 187074 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 187074 for the mark 'HEADS UP' as ceased.
Which goods or services does Australian trademark 187074 cover?
Australian trademark 187074 for the mark 'HEADS UP' is registered in Class 3, which covers cosmetics, cleaning preparations & perfumery.
When was Australian trademark 187074 filed?
Australian trademark 187074 for the mark 'HEADS UP' was filed at the IP Australia on 14 April 1964 and registered on 14 April 1964.
When does Australian trademark 187074 need to be renewed?
Australian trademark 187074 for the mark 'HEADS UP' is currently recorded as valid until 14 April 1985, at which point it will need to be renewed with the IP Australia to remain in force.
Cross-Register Filings
Trademarks matching "HEADS UP" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
UK — United Kingdom (Intellectual Property Office)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| Heads Up | UK00003394913 | Registered | 2019-04-26 |
| HEADS UP | UK00003370645 | Registered | 2019-01-28 |
| Heads Up | UK00003262709 | Registered | 2017-10-11 |
| Heads Up | UK00003228089 | Registered | 2017-05-01 |
| HEADS UP | UK00003180506 | Registered | 2016-08-16 |
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| HEADS UP | 99135637 | 641 | 2025-04-14 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| COOCK!! KEEP HEAD YA UP | 99584696 | 630 | 2026-01-08 |
| HEADS UPGRADES UPPANTS UPPULL 'EM UP | 99562035 | 630 | 2025-12-22 |
| HEADS UP: INTAKE | 99502306 | 630 | 2025-11-18 |
| HEADS UP AI | 99502316 | 630 | 2025-11-18 |
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.