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Australian Trademark — IP Australia
INITIAL BREWING
Application 2097633 · Registered
Quick Facts
| Application Number | 2097633 |
| Status | Registered |
| Owner | endeavour group limited |
| Type | trade_mark |
| Filed | 2020-06-30 |
| Registered | 2021-02-08 |
Is this trademark active?
Yes. INITIAL BREWING is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Published: 2020-06-30
- Filed: 2020-06-30
- Protected: 2020-06-30
- Received by IP Australia: 2020-06-30
- Accepted for registration: 2020-07-27
Applicant
| Name | endeavour group limited |
| ABN | 77159767843 |
| State | NSW |
| Country | AU |
Representative
This trademark is represented by allens patent & trade mark attorneys, VIC, AU.
About This Trademark
'INITIAL BREWING' is a protected trademark on the IP Australia register, owned by endeavour group limited. The application (2097633) was filed on 30 June 2020 and registered on 8 February 2021.
This mark is recorded under Class 32 (beers & non-alcoholic beverages).
Frequently Asked Questions
Who owns Australian trademark 2097633 ('INITIAL BREWING')?
Australian trademark 2097633 for the mark 'INITIAL BREWING' in Class 32 is recorded on the IP Australia register as owned by endeavour group limited. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 2097633 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 2097633 for the mark 'INITIAL BREWING' as protected.
Which goods or services does Australian trademark 2097633 cover?
Australian trademark 2097633 for the mark 'INITIAL BREWING' is registered in Class 32, which covers beers & non-alcoholic beverages.
When was Australian trademark 2097633 filed?
Australian trademark 2097633 for the mark 'INITIAL BREWING' was filed at the IP Australia on 30 June 2020 and registered on 8 February 2021.
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-04-26.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.