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Australian Trademark — IP Australia
Innovate or Disintegrate
Application 2354059 · Registered
Quick Facts
| Application Number | 2354059 |
| Status | Registered |
| Owner | exemplar performance advantage pty ltd |
| Type | trade_mark |
| Filed | 2023-05-11 |
| Registered | 2023-12-19 |
Is this trademark active?
Yes. Innovate or Disintegrate is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Received by IP Australia: 2023-05-11
- Protected: 2023-05-11
- Published: 2023-05-11
- Filed: 2023-05-11
- Accepted for registration: 2023-05-25
Applicant
| Name | exemplar performance advantage pty ltd |
| ABN | 58002263943 |
| State | NSW |
| Country | AU |
Representative
This trademark is represented by exemplar performance advantage pty ltd, NSW, AU.
About This Trademark
'Innovate or Disintegrate' is a protected trademark on the IP Australia register, owned by exemplar performance advantage pty ltd. The application (2354059) was filed on 11 May 2023 and registered on 19 December 2023.
This mark is recorded under Class 16 (paper, cardboard & printed matter).
Frequently Asked Questions
Who owns Australian trademark 2354059 ('Innovate or Disintegrate')?
Australian trademark 2354059 for the mark 'Innovate or Disintegrate' in Class 16 is recorded on the IP Australia register as owned by exemplar performance advantage pty ltd. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 2354059 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 2354059 for the mark 'Innovate or Disintegrate' as protected.
Which goods or services does Australian trademark 2354059 cover?
Australian trademark 2354059 for the mark 'Innovate or Disintegrate' is registered in Class 16, which covers paper, cardboard & printed matter.
When was Australian trademark 2354059 filed?
Australian trademark 2354059 for the mark 'Innovate or Disintegrate' was filed at the IP Australia on 11 May 2023 and registered on 19 December 2023.
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.