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Australian Trademark — IP Australia
NEVER GIVE UP
Application 2396356 · Registered
Quick Facts
| Application Number | 2396356 |
| Status | Registered |
| Owner | lorna jane pty ltd |
| Type | trade_mark |
| Filed | 2023-10-13 |
| Registered | 2024-07-08 |
Is this trademark active?
Yes. NEVER GIVE UP is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Protected: 2023-10-13
- Filed: 2023-10-13
- Published: 2023-10-13
- Received by IP Australia: 2023-10-13
- Accepted for registration: 2024-04-29
Applicant
| Name | lorna jane pty ltd |
| ABN | 91065384616 |
| State | QLD |
| Country | AU |
Representative
This trademark is represented by thomson geer, QLD, AU.
About This Trademark
'NEVER GIVE UP' is a protected trademark on the IP Australia register, owned by lorna jane pty ltd. The application (2396356) was filed on 13 October 2023 and registered on 8 July 2024.
This mark is recorded under Class 25 (clothing, footwear & headgear).
Frequently Asked Questions
Who owns Australian trademark 2396356 ('NEVER GIVE UP')?
Australian trademark 2396356 for the mark 'NEVER GIVE UP' in Class 25 is recorded on the IP Australia register as owned by lorna jane pty ltd. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 2396356 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 2396356 for the mark 'NEVER GIVE UP' as protected.
Which goods or services does Australian trademark 2396356 cover?
Australian trademark 2396356 for the mark 'NEVER GIVE UP' is registered in Class 25, which covers clothing, footwear & headgear.
When was Australian trademark 2396356 filed?
Australian trademark 2396356 for the mark 'NEVER GIVE UP' was filed at the IP Australia on 13 October 2023 and registered on 8 July 2024.
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.