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Australian Trademark — IP Australia
ALTR EGO
Application 2471552 · Registered
Quick Facts
| Application Number | 2471552 |
| Status | Registered |
| Owner | bmw studios pty ltd |
| Type | trade_mark |
| Filed | 2024-08-12 |
| Registered | 2025-03-20 |
Is this trademark active?
Yes. ALTR EGO is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Nice Classification
This trademark covers 2 Nice classes:
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Protected: 2024-08-12
- Filed: 2024-08-12
- Received by IP Australia: 2024-08-12
- Published: 2024-08-12
- Accepted for registration: 2024-08-26
Applicant
| Name | bmw studios pty ltd |
| ABN | 42644304745 |
| State | QLD |
| Country | AU |
Representative
This trademark is represented by mark my words trademark services pty ltd, VIC, AU.
About This Trademark
'ALTR EGO' is a protected trademark on the IP Australia register, owned by bmw studios pty ltd. The application (2471552) was filed on 12 August 2024 and registered on 20 March 2025.
This mark is recorded under multiple classes: Class 26 (lace, embroidery, ribbons & haberdashery); Class 8 (hand tools & implements).
Frequently Asked Questions
Who owns Australian trademark 2471552 ('ALTR EGO')?
Australian trademark 2471552 for the mark 'ALTR EGO' in Class 26, 8 is recorded on the IP Australia register as owned by bmw studios pty ltd. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 2471552 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 2471552 for the mark 'ALTR EGO' as protected.
Which Nice classes is Australian trademark 2471552 registered under?
Australian trademark 2471552 for the mark 'ALTR EGO' is recorded in Class 26 (lace, embroidery, ribbons & haberdashery); Class 8 (hand tools & implements).
When was Australian trademark 2471552 filed?
Australian trademark 2471552 for the mark 'ALTR EGO' was filed at the IP Australia on 12 August 2024 and registered on 20 March 2025.
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.