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Trademark Dashboard – UK Trademark Search & ClearanceAustralian Trademark — IP Australia
Heart of Joy
Application 2589657 · Registered
Quick Facts
| Application Number | 2589657 |
| Status | Registered |
| Owner | bayerische motoren werke aktiengesellschaft |
| Type | trade_mark |
| Filed | 2025-09-25 |
| Registered | 2025-12-08 |
Is this trademark active?
Yes. Heart of Joy is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Nice Classification
This trademark covers 2 Nice classes:
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Filed: 2025-06-30
- Protected: 2025-06-30
- Received by IP Australia: 2025-06-30
- Published: 2025-09-25
- Accepted for registration: 2025-09-30
Applicant
| Name | bayerische motoren werke aktiengesellschaft |
| Country | DE |
About This Trademark
'Heart of Joy' is a protected trademark on the IP Australia register, owned by bayerische motoren werke aktiengesellschaft. The application (2589657) was filed on 25 September 2025 and registered on 8 December 2025.
This mark is recorded under multiple classes: Class 12 (vehicles & conveyances); Class 9 (scientific, electrical & IT apparatus).
Frequently Asked Questions
Who owns Australian trademark 2589657 ('Heart of Joy')?
Australian trademark 2589657 for the mark 'Heart of Joy' in Class 12, 9 is recorded on the IP Australia register as owned by bayerische motoren werke aktiengesellschaft. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 2589657 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 2589657 for the mark 'Heart of Joy' as protected.
Which Nice classes is Australian trademark 2589657 registered under?
Australian trademark 2589657 for the mark 'Heart of Joy' is recorded in Class 12 (vehicles & conveyances); Class 9 (scientific, electrical & IT apparatus).
When was Australian trademark 2589657 filed?
Australian trademark 2589657 for the mark 'Heart of Joy' was filed at the IP Australia on 25 September 2025 and registered on 8 December 2025.
Cross-Register Filings
Trademarks matching "Heart of Joy" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| HEART OF JOYSame applicant | 79433424 | 641 | 2025-06-30 |
| HEART OF JOY | 87794442 | 710 | 2018-02-12 |
| HEART OF JOY | 86852895 | 602 | 2015-12-17 |
| HEART OF JOY | 85474834 | 710 | 2011-11-17 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| MAUREEN CLAFFY ART ACADEMY AWAKEN THE JOY OF ART IN EVERY HEART | 99617658 | 630 | 2026-01-27 |
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.