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Australian Trademark — IP Australia
PRIME FOREVER
Application 2607512 · Registered
Quick Facts
| Application Number | 2607512 |
| Status | Registered |
| Owner | the boots company plc |
| Type | trade_mark |
| Filed | 2025-11-27 |
| Registered | 2026-02-17 |
Is this trademark active?
Yes. PRIME FOREVER is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Filed: 2025-10-16
- Protected: 2025-10-16
- Received by IP Australia: 2025-10-16
- Published: 2025-11-27
- Accepted for registration: 2025-12-10
Applicant
| Name | the boots company plc |
| Country | GB |
About This Trademark
'PRIME FOREVER' is a protected trademark on the IP Australia register, owned by the boots company plc. The application (2607512) was filed on 27 November 2025 and registered on 17 February 2026.
This mark is recorded under Class 3 (cosmetics, cleaning preparations & perfumery).
Frequently Asked Questions
Who owns Australian trademark 2607512 ('PRIME FOREVER')?
Australian trademark 2607512 for the mark 'PRIME FOREVER' in Class 3 is recorded on the IP Australia register as owned by the boots company plc. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 2607512 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 2607512 for the mark 'PRIME FOREVER' as protected.
Which goods or services does Australian trademark 2607512 cover?
Australian trademark 2607512 for the mark 'PRIME FOREVER' is registered in Class 3, which covers cosmetics, cleaning preparations & perfumery.
When was Australian trademark 2607512 filed?
Australian trademark 2607512 for the mark 'PRIME FOREVER' was filed at the IP Australia on 27 November 2025 and registered on 17 February 2026.
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.