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Australian Trademark — IP Australia
PLAYTEX SUPER LOOK
Application 305764 · Dead / Expired
Quick Facts
| Application Number | 305764 |
| Status | Dead / Expired |
| Owner | hbi branded apparel enterprises llc |
| Type | trade_mark |
| Filed | 1977-03-24 |
| Registered | 1977-03-24 |
| Expires | 2018-03-24 |
Is this trademark active?
PLAYTEX SUPER LOOK has a current status of Dead / Expired. The mark is no longer active and the identifier may be available for new applications.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Protected: 1977-03-24
- Received by IP Australia: 1977-03-24
- Published: 1977-03-24
- Filed: 1977-03-24
- Renewal due: 2018-03-24
Applicant
| Name | hbi branded apparel enterprises llc |
| Country | US |
Representative
This trademark is represented by banki haddock fiora, NSW, AU.
About This Trademark
'PLAYTEX SUPER LOOK' is a ceased trademark on the IP Australia register, owned by hbi branded apparel enterprises llc. The application (305764) was filed on 24 March 1977 and registered on 24 March 1977. The registration is set to expire on 24 March 2018.
This mark is recorded under Class 25 (clothing, footwear & headgear).
Frequently Asked Questions
Who owns Australian trademark 305764 ('PLAYTEX SUPER LOOK')?
Australian trademark 305764 for the mark 'PLAYTEX SUPER LOOK' in Class 25 is recorded on the IP Australia register as owned by hbi branded apparel enterprises llc. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 305764 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 305764 for the mark 'PLAYTEX SUPER LOOK' as ceased.
Which goods or services does Australian trademark 305764 cover?
Australian trademark 305764 for the mark 'PLAYTEX SUPER LOOK' is registered in Class 25, which covers clothing, footwear & headgear.
When was Australian trademark 305764 filed?
Australian trademark 305764 for the mark 'PLAYTEX SUPER LOOK' was filed at the IP Australia on 24 March 1977 and registered on 24 March 1977.
When does Australian trademark 305764 need to be renewed?
Australian trademark 305764 for the mark 'PLAYTEX SUPER LOOK' is currently recorded as valid until 24 March 2018, at which point it will need to be renewed with the IP Australia to remain in force.
Cross-Register Filings
Trademarks matching "PLAYTEX SUPER LOOK" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
UK — United Kingdom (Intellectual Property Office)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| PLAYTEX SUPER LOOK | UK00001050189 | Dead | 1975-07-29 |
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.