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Australian Trademark — IP Australia
STRIKE IT LUCKY
Application 720929 · Registered
Quick Facts
| Application Number | 720929 |
| Status | Registered |
| Owner | fremantlemedia australia pty limited |
| Type | trade_mark |
| Filed | 1996-10-31 |
| Registered | 1999-03-12 |
Is this trademark active?
Yes. STRIKE IT LUCKY is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Nice Classification
This trademark covers 5 Nice classes:
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Protected: 1996-10-31
- Published: 1996-10-31
- Received by IP Australia: 1996-10-31
- Filed: 1996-10-31
- Accepted for registration: 1998-11-09
Applicant
| Name | fremantlemedia australia pty limited |
| ABN | 42000693292 |
| State | NSW |
| Country | AU |
Representative
This trademark is represented by fremantlemedia australia pty ltd, NSW, AU.
About This Trademark
'STRIKE IT LUCKY' is a protected trademark on the IP Australia register, owned by fremantlemedia australia pty limited. The application (720929) was filed on 31 October 1996 and registered on 12 March 1999.
This mark is recorded under multiple classes: Class 38 (telecommunications services); Class 16 (paper, cardboard & printed matter); Class 41 (education, entertainment & sporting services); Class 9 (scientific, electrical & IT apparatus); Class 28 (games, toys & sporting goods).
Frequently Asked Questions
Who owns Australian trademark 720929 ('STRIKE IT LUCKY')?
Australian trademark 720929 for the mark 'STRIKE IT LUCKY' in Class 38, 16, 41, 9, 28 is recorded on the IP Australia register as owned by fremantlemedia australia pty limited. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 720929 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 720929 for the mark 'STRIKE IT LUCKY' as protected.
Which Nice classes is Australian trademark 720929 registered under?
Australian trademark 720929 for the mark 'STRIKE IT LUCKY' is recorded in Class 38 (telecommunications services); Class 16 (paper, cardboard & printed matter); Class 41 (education, entertainment & sporting services); Class 9 (scientific, electrical & IT apparatus); Class 28 (games, toys & sporting goods).
When was Australian trademark 720929 filed?
Australian trademark 720929 for the mark 'STRIKE IT LUCKY' was filed at the IP Australia on 31 October 1996 and registered on 12 March 1999.
Cross-Register Filings
Trademarks matching "STRIKE IT LUCKY" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
UK — United Kingdom (Intellectual Property Office)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| STRIKE-IT-LUCKY | UK0002100807B | Registered | 1996-05-21 |
| STRIKE IT LUCKY | UK00002027662 | Dead | 1995-07-20 |
| STRIKE IT LUCKY | UK00001357255 | Dead | 1988-09-13 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| LUCKY STRIKE It's what's on the INSIDE that counts. REAL tobacco taste...and PLENTY of it. Tobacco is our PASSION and a great smoke is our PROMISE. IT'S LUCKIES. ENJOY. | UK00911113404 | Dead | 2012-08-10 |
| PASSION FOR TASTE LUCKY STRIKE LUCKY STRIKE It's what's on the INSIDE that counts. REAL tobacco taste...and PLENTY of it. Tobacco is our PASSION and a great smoke is our PROMISE. IT'S LUCKIES ENJOY. | UK00002601748 | Dead | 2011-11-17 |
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| STRIKE IT LUCKY | 99092553 | 688 | 2025-03-19 |
| STRIKE IT LUCKY | 74513415 | 710 | 1994-04-18 |
| STRIKE IT LUCKY | 74024895 | 606 | 1990-02-02 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| LUCKIES LUCKY STRIKE MENTHOL SILVER AN AMERICAN ORIGINAL LUCKIES LUCKY STRIKE MENTHOL AN AMERICAN ORIGINAL MAKE IT LUCKIES! | 90165862 | 606 | 2020-09-08 |
| LUCKIES LUCKY STRIKE FILTERS GOLD AN AMERICAN ORIGINAL LUCKIES LUCKY STRIKE FILTERS RED AN AMERICAN ORIGINAL MAKE IT LUCKIES! | 90165864 | 606 | 2020-09-08 |
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.